The amenities that your establishment provides are your signature and a reflection of how you value your guests; they are the essence and focal point for the ultimate comfort of guests. At Groupe GM our raison d’être is in offering amenities that reflect your brand and perfectly fit your aspirations whilst remaining respectful to nature.
In this spirit, for more than 45 years, we have designed, created, and manufactured toiletries and accessories for you and your guests. Since it was founded, Groupe GM has developed close partnerships, through exclusive licensing agreements, with national and internationally recognised brands from the worlds of cosmetics, fashion, design, and spa. Our unique brand portfolio, combined with exceptional custom design and knowledge, gives you an unlimited choice of products.
Our global network of distributing partners and subsidiaries are able to offer you a wide choice of customised solutions, expertise and unparalleled know-how and service in the world of hotel amenities.
At every stage of product development, we do everything within our means to reduce our impact on the environment. We work with industrial partners who are committed to respecting our planet and who have a number of environmental certifications.
Our group’s core values are creativity, quality, innovation, ecology, reliability, and a sense of service. These values are ever-present in our work.
“Our mission at Groupe GM is to make a positive difference in the world of hospitality to empower our customers and enable them to pamper their guests to achieve the ultimate guest experience. Our branded, eco-green and innovative amenity products are EU compliant and are what makes our high-quality branded portfolio enviable. Our expertise and knowledge is what helps to drive the one to one relationships we have with our brands and our customers.”
The adventure starts in 1972 when Georges Marchand decides to create his own business around a simple idea: to provide added value to the hospitality specialists by offering them quality cosmetic products in partnership with renowned brands. The « personalised amenity product » is born.
L’Oréal with Ô de Lancôme was first to support the project. The immediate success paved the way; 40 years later, with a unique portfolio of over 30 brands, Groupe GM still expands and develops its business with an international network of exclusive agents operating over 70 countries.
Georges Marchand, the founder, reinvents the concept of hotel amenities, starting with Ô by LANCÔME by L’ORÉAL
Creation in France of AFI, the first distributor of the future Groupe GM network
Signing of the first international chain contract with Novotel, Accor Group
Creation of Groupe GM and exclusive global licensing agreement with NINA RICCI
Exclusive worldwide license agreement with the YVES ROCHER Group
Launch of the first hotel line for a spa brand: ANNE SÉMONIN
Exclusive worldwide license agreement with the CLARINS Group (CLARINS, AZZARO, THIERRY MUGLER)
Exclusive worldwide license agreement with OMNISENS
Launch of Damana Organic Bath line certified by Ecocert and labeled by Cosmebio
Exclusive worldwide license agreement with ALGOTHERM
Exclusive worldwide license agreement with NUXE
Launch of the exclusive GUERLAIN luxury hotel collection
Exclusive worldwide license agreement with ATELIER COLOGNE
Exquisite re-design of its legendary "Eau Impériale" collection with French perfumery GUERLAIN.
(By invitation only)
Exclusive worldwide license agreement with URIAGE
Exclusive worldwide license agreement with ÉDITIONS DE PARFUM FRÉDÉRIC MALLE
Damana Organic Bath Line certified Cosmos Organic and Cosmos Natural by ECOCERT and accredited by COSMEBIO.
The Paris Groupe Team recently launched into Australia exhibiting at the No Vacancy Show in Sidney.
Showcasing over 20 of our signature brands, the stand created great interest and it was a busy 2 days for the team and a successful introduction down under.
We are very excited to be able to bring Groupe GM brand portfolio to Australia and New Zealand and it was fantastic to meet so many new people.
Next year will we will be back with a larger, brighter stand with more exciting brands and products to show.
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